Twitter-style video hits All-Star Weekend Coverage
One of the cool new technology developments at NBA All-Star Weekend is NBA.com All-Star Access. Topping the list? A number of Turner Sports production personnel and even some NBA celebrities and others will be armed with handheld devices that can record video and will use TMobile cellular service to get the content back to Turner Sports and out to the viewing public.
Michael Adamson, Turner Sports VP, products and services, says its all part of getting fans more involved and closer to the action. “How do we get the fans to see the in-between moments and capture an event without having to produce something,” he says.
Think of it as video twitter, the text social networking site that allows people to share their thoughts in 160 characters or less.
Three devices, the Nokia N95, the Samsung Behold, and the Mino Flip HD cameras will be used to capture the action. The former two will use cellular bandwidth to get content back to the production site while the Mino’s will require a manual download.
And don’t worry about any Janet Jackson moments. “We have somebody’s eyes on every piece of content before it goes out to the public,” says Adamson. Clips should run from about 15 seconds to upwards of two minutes.
Only time will tell what will make for compelling content. “When it comes to this kind of content it’s 50% skill and 50% timing,” says Adamson who points to the recent video of the U.S. Airways flight landing on the Hudson as a perfect example of the luck vs. skill relationship.
