ESPN Deportes, Kingsford Fire Up Marketing Grill
By: David Cohen, Web Editor | Published: September 23, 2009

ESPN Deportes and Kingsford charcoal are cooking with gas, with the Spanish-language sports network becoming Kingsford’s exclusive marketing partner at a local level in key Hispanic markets and the campaign tied to the network’s soccer content on TV and radio, reports Mike Reynolds of Multichannel News.

A 30-second co-branded spot that features ESPN Deportes SportsCenter anchors watching a soccer match while friends and family are grilling in the backyard will support the program.

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