LG Becomes Official NCAA Corporate Partner
By: David Cohen, Web Editor | Published: September 23, 2009

LG Electronics USA reached an agreement to become an Official NCAA Corporate Partner, giving it exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 different sports, including the NCAA Division I Men’s Basketball Championship and NCAA Football Championships.

In partnership with CBS Sports, LG said all of its divisions will leverage the relationship through integrated marketing programs, promotional activities, retailer tie-ins, and print, broadcast, and online advertising.

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