NHL to Debut Winter Classic Campaign
By: David Cohen, Web Editor
Monday, November 30, 2009 - 8:49 am

The National Hockey League will debut its ad campaign this week for the third annual Winter Classic, in which the Philadelphia Flyers will take on the Boston Bruins outdoors on New Year’s Day in Fenway Park, home of Major League Baseball’s Boston Red Sox, Jeff Beer of AdAge.com reports.

NHL vice president of marketing Brian Jennings told AdAge.com, “It’s something that hockey can do because its roots are in the outdoors and so many fond memories for both hardcore and casual fans are about pond hockey. The Winter Classic is probably the best example of us being able to demonstrate to the world the passion and avidity in which hockey fans behave.”

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