| By: Jason Dachman, Assistant Editor | Published: January 25, 2010 |
Ramp has announced the addition of the People’s Choice Awards (PCA) to its roster of entertainment brands and content providers. Ramp was selected to provide comprehensive site search across more than 1500 PCA red carpet interviews from their 36 years of show archives using RAMP’s Content Optimization solutions.
“Our deployment with People’s Choice Awards’ is significant in that it represents the strength of our Content Optimization platform for entertainment content in addition to our successful deployments with major brands in online news, business media, and infotainment,” says Tom Wilde, CEO, Ramp. “As media companies continue to focus on leveraging the web to drive new opportunities, Ramp provides critical solutions to help them achieve this goal across the spectrum of online content and programming.”
For PCA, RAMP applied its patented and proprietary MediaCloud technology to index all of the video, audio, text and image content on the sites and create rich metadata including automatic transcripts, tags, and thumbnails of all content. This metadata is then used to deliver site search and publishing solutions.
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