| By: Carolyn Braff, Managing Editor | Published: February 18, 2010 |
Collegiate video productions have undergone a tremendous upswing in quantity and quality over the past few years, but the individuals responsible for the creative and technological expertise behind those changes have generally gone unrecognized. At this year’s College Sports Video Summit, the Sports Video Group (SVG) and the National Association of Collegiate Directors of Athletics (NACDA) will change that. Outstanding college sports video productions from campuses across the country, and the staff who made them possible, will be formally recognized this June at the College Sports Media Awards.
SVG and NACDA are proud to present the College Sports Media Awards, a competition recognizing excellence in video production at all levels of college sports. The Awards will divide the college sports marketplace into three divisions to compete across three different categories, including live event, special feature, and promotional video. The winners will be announced at a presentation during the second-annual College Sports Video Summit, held June 8 in Atlanta.
“NACDA is truly excited to partner once again with SVG to present the 2010 College Sports Media Awards,” says Bob Vecchione, deputy executive director of NACDA. “As the advances in video continue to be an ever-expanding platform for our institutions to reach their stakeholders, we believe our relationship with SVG, and specifically the College Sports Media Awards, will be a tremendous vehicle to raise awareness to this video platform. We will encourage all member institutions to participate in not only the College Sports Media Awards, but also adjacent educational opportunities that will coincide with this relationship.”
The ten categories in the College Sports Media Awards will encompass three areas of competition: Collegiate Division 1, Collegiate Division 2, and Corporate / Media Companies. They are defined as:
Collegiate 1 – For all conferences and league offices and their member athletic programs that participate in NCAA Division 1 Men’s Basketball (347 schools). This category includes any athletic, academic, or other institution-sponsored department.
Collegiate 2 – For all conferences and league offices and their member athletic programs that participate in NCAA Division II, NCAA Division III, NJCAA, NAIA, and all other college athletic organizations. This category includes any athletic, academic or other institution-sponsored department.
Corporate/Media – Any company that is not part of a university, conference, or league office that produces college sports video.
Entrants in each of the three divisions will compete against each other in three different categories:
- Live Game or Live Event Production (time limit of 5 minutes per entry) – The production of any live college sporting event for TV, Internet, mobile, or in-stadium scoreboard feed. As long as fans can watch the event as it happens, the video qualifies for this category. This includes games, press conferences, pep rallies, pre- and post- game coverage, etc.
- Special Feature (time limit of 8 minutes per entry) – Short form video on ONE SUBJECT that highlights any of the following areas: teams, coaches, players, parents, siblings, historical events, athletic department employees, trainers, medical staff, recruiting, instruction, behind-the-scenes footage, Senior Day, etc. Each entry should include a description of exactly what the relationship of the feature is to the school’s athletic department. Distribution includes TV, internet, mobile, and in-stadium feeds.
- Outstanding Promotional Video or Campaign (time limit of 5 minutes per entry) – A video created for the purpose of marketing, branding, as a PSA, or for promotional, sales. This category encompasses message-based videos created for the purpose of promoting a coach, player, sport, announcer, employee, university or league athletic program, upcoming events for the purpose of tune-in, sales (tickets, ads, booster), charity, public service, image, awareness of a brand, accomplishments, championships, outstanding athletic and academic achievement, facilities, benefits, etc. Distribution includes TV, internet, mobile, in-stadium feeds and DVD or hard copy (not for sale) or for internal or private use. For those entering a series of promos to represent a campaign, the maximum is three related promos per entry.
One additional award will be given that will come from among categories in all Divisions and does not require a separate entry.
- College Sports Video of the Year – The winning entry from each category in each of the three previously noted divisions (a total of 9 winners) will be judged together in this category and one overall winner will be selected.
More information on submission guidelines and processes will soon be available at the CSVS Website, www.CSVSummit.com. Submissions will officially be accepted beginning March 1.
Related Stories
Sponsor Microsite Spotlight
Sponsor Microsites
Team SVG
