Ratings Roundup: NFL Game Outdraws World Series for First Time Ever
By: Jason Dachman, Managing Editor
Tuesday, November 2, 2010 - 1:00 pm

For the first time in history, a regular-season NFL game drew more television viewers than a World Series game, with 18.1 million people tuning into NBC’s Sunday Night Football versus the 15.5 million for Game 4 of the Giants-Rangers series on Fox. NFL has rarely squared off head-to-head with the World Series in the past, because the network skipped a week of Sunday Night Football for the first four years of its current NFL contract. The competing telecasts damaged both network’s ratings. The Giants’ 4-0 victory over the Texas Rangers earned a 9.0 rating for Fox, down 32% from 2009 (Yankees-Phillies, 13.3) and marking the lowest Game 4 ratings ever. The Saints’ 20-10 win over the Steelers on NBC had a 10.7, down 19% from the 13.2 rating SNF had averaged this year going into the game.

The tables turned in the other direction on Monday when the Giants’ series-clinching victory in Game 5 on Fox beat ESPN’s Monday Night Football 10.6 to 8.6 in the overnight ratings. The Colts-Texans MNF telecast was up slightly from 2009 (Falcons-Saints, 8.5), which also aired head-to-head with the World Series. Last year, MNF was bested by the Yankees-Phillies Game 5 12.8 to 8.5.

ESPN’s four opening-week NBA telecasts averaged a 1.9 rating and 2.6 million viewers, an increase of 46% in rating (1.3) and 60% in viewers (1,634,000). The Miami Heat’s home opener against the Orlando Magic was ESPN’s most-viewed opening-week game ever (3.8 million viewers) and the network’s third most-viewed NBA regular-season game ever.

Comcast SportsNet Chicago has seen huge Blackhawks ratings during the first month of the NHL season. The game telecasts averaged a 2.82 household average rating in October (approximately 98,773 households per game) — a 77% increase over last October’s 1.59 average.  That is also up 191% from 2008 (0.97) and 588% from 2007 (0.41). All 10 of Comcast SportsNet’s Blackhawks telecasts in October averaged at least a 2.0 household rating.  Last October, only one game averaged at least a 2.0 rating.

  • Upcoming Events

  • SVG Highlights

    BrasilWordCup_slider-01-220

    HOF2-
    SVG_STJFall2014_NewCov_Page_1

  • Grass Valley K2 Dyno Directory

  • Microsite Spotlight

  • Team SVG

  • Archive

    November 2010
    M T W T F S S
    « Oct   Dec »
    1234567
    891011121314
    15161718192021
    22232425262728
    2930  
Join SVG Today:
SVG’s goal is simple: to bring the entire sports industry closer together so that it can more effectively share information about best practices and new technologies that impact the industry. Your SVG membership will enable you to benefit from our continued educational opportunities, valuable event discounts, as well as multiple print and online resources. Click here for details
Become an SVG Sponsor:
The SVG has a variety of sponsorship options to meet the outreach and marketing needs of virtually every sports industry organization. Find out more about our range of industry-supported activities, and discover how your company can support the sports video industry. Click here for details