NASCAR.com’s RaceBuddy Successful in Postseason
Published: Monday, November 21, 2011 - 3:48 pm

NASCAR.com finished its coverage of the Chase for the NASCAR Sprint Cup with overall growth of 19% in page views (53,155,434 in 2011 vs. 44,682,903 in 2010) and 19% more daily uniques (898,488 in 2011 vs. 757,361 in 2010) during the 10-race Chase. NASCAR.com’s RaceBuddy, the interactive live product with alternate camera angles, capped off an exciting Chase for the NASCAR Sprint Cup with 4.6 million total streams, an average of 514,000 streams during the nine Chase races it was available. This was the first time that the RaceBuddy product was extended into the NASCAR postseason.

“NASCAR.com provides fans with the most comprehensive and innovative race coverage and interactive content through our multiple online offerings. This season we unveiled a new homepage, launched a new RaceView, and extended coverage of RaceBuddy online and through social media to provide an enhanced race day experience without missing a beat,” said Matthew Hong, senior vice president and general manager of sports operations for Turner Sports, which manages NASCAR.com. “We’re pleased that NASCAR.com was able to complement the television experience throughout the Chase. RaceBuddy’s growth signifies the fans’ continued interest in this online viewing companion.”

In addition to RaceBuddy, many of the site’s sections saw significant increases during the 2011 Chase including:

·         Video streams – +225% (6,629,744 in 2011 vs. 2,040,076 in 2010)
·         News – +15% (25,158,861 in 2011 vs. 21,833,936 in 2010)
·         NASCAR Nation – +35% (2,257,952 in 2011 vs. 1,669,640 in 2010)
·         Local Racing – +17% (843,099 in 2011 vs. 718,109 in 2010)
·         Superstore – +6% (10,341,239 in 2011 vs. 9,712,666 in 2010)
·         Fantasy Games – +80% (3,050,628 in 2011 vs. 1,693,950 in 2010)
·         Multimedia – +277% (1,761,113 in 2011 vs. 466,852 in 2010)
·         TrackPass – +27% (1,681,356 in 2011 vs. 1,329,038 in 2010)

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