|Published: Tuesday, February 7, 2012 - 9:40 am|
Super Bowl XLVI is the most-watched Super Bowl ever on Canadian television, drawing an audience of 8.15 million viewers on CTV and RDS (CTV: 7.3 million; RDS: 865,000). Preliminary overnight data from BBM Canada confirms that the New York Giants’ victory Sunday night over the New England Patriots is the most-watched program of the broadcast year. The national audience for Super Bowl XLVI is 12% higher than last year’s game (7.3 million on CTV and RDS). Overall, more than 18 million viewers – or more than one in two Canadians (54.4%) – watched some or all of this year’s Super Bowl on CTV or RDS.
Audience levels for Super Bowl XLVI on CTV and RDS peaked at nearly 11 million viewers during the halftime show featuring Madonna. Overall, the halftime show averaged 10.3 million viewers.
The game received a 65 share among adults 18-49 and adults 25-54, and a 69 share for men 25-54. Super Bowl XLVI drew record ratings for total viewers in all markets.