|Published: Tuesday, April 10, 2012 - 10:54 am|
Elemental Technologies announced that leading international broadcasters with multiscreen delivery rights for the 2012 Olympic Games in London will use Elemental products to power their IP video delivery initiatives. The announcement culminates a series of high profile customer wins for Elemental over the last 12 months in the sports video market.
The broadcasters, each of which engaged Elemental independently, are distributing over-the-top video to viewers in the United Kingdom, Canada, Japan, and more than a dozen countries in Latin American. The companies will use Elemental to deliver live and on-demand coverage of the XXX Olympiad to Internet-connected devices such as set-top boxes, PCs, tablets, and smartphones. Elemental has also been selected to create transnational video streams for multiscreen delivery to viewers worldwide.
Expected to be the first truly “digital Olympics” with a multitude of viewer offerings, this year’s event will be one of the largest in the history of live video streaming and has the potential to be the most watched event of all time. With ten thousand athletes from 205 countries competing in 26 sports, coverage of the games will be unprecedented. With broadcasters planning streaming to a wide array of connected devices, consumers will have access to the games in ways never before possible.
“This summer’s London Olympics are expected to fuel broadcasters and service providers worldwide to add significant live multiscreen and time-shifted viewing capacity, with up to 24 live Olympic channels available to give audiences the content they want, whenever and wherever they are,” says ABI Research senior analyst Sam Rosen. “Broadcasters are preparing IP video for laptops, tablets and smartphones to support viewing of live events while at work, as well as augmenting their video-on-demand capabilities to provide audiences with control of which sports to watch at home. Many will experiment with new video distribution to customers including through Facebook, HTML5 websites optimized for multiple screens, dedicated iPad or Android apps, and apps for connected TV products like Roku.”
“We are truly honored to be selected by such a broad group of customers for their multiscreen Olympic initiatives,” said Keith Wymbs, VP marketing at Elemental Technologies. “They have entrusted us with their most vital live event of the past few years, and we will do everything possible to ensure success for all involved in this auspicious event.”