|Published: Tuesday, June 26, 2012 - 10:54 am|
NESN, New England’s most-watched sports network, and WCAX Channel 3, Vermont’s most-watched television station, announced that they have entered into a content sharing partnership associated with NESN’s Red Sox and Bruins coverage.
The partnership, which is similar to NESN’s content sharing deal with WBZ-TV/CBS 4 in Boston and WJAR/NBC 10 in Providence, will utilize NESN’s northern New England signal which covers most of Vermont, northern New Hampshire and Maine. Several regularly scheduled game-day activities will debut over two days on Tuesday, June 26th and Wednesday, June 27th, including:
- NESN Live Shots for WCAX Channel 3 Newscasts NESN will provide live pre-game reports from Fenway Park and all NESN road telecasts to WCAX Channel 3 News at 6. The live shots, which will primarily feature NESN’s Don Orsillo, Jerry Remy or Jenny Dell, will take place throughout the baseball season.
- WCAX Channel 3 Sports Anchors on NESN WCAX Channel 3 sports director Mike McCune will appear as a guest on NESN’s Boston Red Sox pre-game shows, joining NESN host Tom Caron and Hall of Famers Dennis Eckersley, Jim Rice, Peter Gammons, and former MLB slugger Matt Stairs.
- WCAX Channel 3 Weather Updates on NESNThe WCAX Channel 3 weather team, led by meteorologist Sharon Meyer, will deliver northern New England area weather updates to NESN viewers in Vermont, Northern New Hampshire and Maine during NESN’s Red Sox pre and post-game shows.
“WCAX Channel 3 has been Vermont’s news leader for generations,” said Sean McGrail, NESN’s President and CEO. “We are proud to partner with Channel 3 and look forward to providing Vermont sports fans with more localized coverage of the Red Sox and Bruins than ever before.”
“We are excited about this partnership with NESN. WCAX viewers love their baseball and their weather and this arrangement brings those two worlds right into their homes all season long,” said WCAX Vice President Alex Martin.