|Published: Tuesday, July 24, 2012 - 9:56 am|
MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, announced that its MLB.com At Bat 12 application surpassed the five million download mark this past Saturday, achieving the milestone for the first time in a single season and just five months after its launch on February 29. In 2011, At Bat saw 3.9 million total downloads.
Additionally, baseball fans have watched more than 21 million live video streams via At Bat 12 on supported iPhone, iPad and Android phones and tablets. The total live video consumption also represents a new single season record for At Bat, roughly 20% greater than last year’s season-ending total and spurred in part by a daily average 120% greater than 2011.
MLB.TV Premium subscribers get At Bat 12 for free on supported iOS and Android devices. Fans also can subscribe to MLB.com At Bat 12 for the one-time seasonal fee of $9.99 on all available platforms (iOS, Android, BlackBerry, Windows Phone 7) or iPhone and iPad users have the option of a $2.99 per month fee with a monthly recurring billing option.