The more the merrier. After announcing last month that the ACC Digital Network is now available on about 300 million devices, the conference and its digital-platform–technology partner, Silver Chalice, this week roll out their Affiliate Program, intended to get ACC Digital Network content in front of even more eyeballs through placement of embedded video players.
Through this affiliate portal, extended media outlets — alumni organizations, local TV, sports radio, sports-blog sites — can sign up for immediate access to the ACC Digital Network’s exclusive game highlights through an online tool.
“There are so many different publishers that could generate value for their platforms by having this video content,” says Matt Carstens, VP, video networks, Silver Chalice. “We can’t go and strike a unique deal with each and every one of them, and, in this case, the smaller ones don’t really have the resources, not only financially but also in manpower, to strike a deal, on-board video players, create new code — all of those types of things. So we wanted to make it easier for the smaller publishers to have ACC highlights on their platforms and on their sites.”
Interested parties need only fill out a simple online player-request form, which is forwarded on to Silver Chalice’s distribution department. According to Carstens, it’s a fairly lightweight workload to customize the player and deliver content to the partner.
Entering the Affiliate Program enables partners to take part in a range of projects, from creating a full-page ACC experience with all ACC highlights to embedding a small player on the page, in the form of either single-game highlights video at the top of an article or a general-highlights player down the right rail of the page. Video players can also be customized by school.
The program has received strong early interest. In a soft-launch phase, between 10 and 20 partners have declared a desire to take part.
“We have pretty lofty expectations for what this can be,” says Carstens, who has been working on the ACC Digital Network project since its launch in October 2011. “We feel this is a very important staple for the conference offering their brand to their consumers. We think it’s very valuable to publishers nationwide and extremely valuable to those inside the [ACC] market.”