freeD Comes to Football: NBC Sports, Dallas Cowboys Partner with Replay Technologies Inc.
Published: Monday, July 29, 2013 - 11:15 am

“freeD” is coming to football.

NBC Sports and the Dallas Cowboys will work with Replay Technologies Inc. to provide the new 360-degree “freeD” look at red-zone plays for viewers watching NBC football telecasts and fans at the game in AT&T Stadium.

“freeD” (free dimensional video), which has made appearances at the Olympics and on YES Network New York Yankees telecasts, will make its football debut during the Sept. 8 Sunday Night Football New York Giants-Dallas Cowboys opener.

In addition, NBC Sports will use the system for the October 5 Notre Dame-Arizona State game, and the October 13 Redskins-Cowboys SNF game (in addition to any Cowboys home games flexed into primetime) at AT&T Stadium. Fans in the stadium will also see “freeD” replays on the scoreboard at all home games, as well as on Cowboys local programming during the season.

“The Cowboys are the perfect partner, because AT&T Stadium is the most technologically advanced stadium in the world, and the organization is constantly striving to provide the best entertainment experience for their fans,” said Fred Gaudelli, coordinating producer of Sunday Night Football. “Being able to seamlessly move from side to side and around an entire play without switching shots will entertain and inform the fans at the stadium and watching our telecast. Fans will think they are playing a video game or watching a Sci-fi movie, but they’ll actually be viewing football as never presented before.”

The “freeD” system will utilize 24 high-speed cameras mounted in the stadium — 12 in each red zone placed on both sides of the field from the 20-yard line to the goal line and in the back of each end zone — to provide replays of key red-zone plays from a 360-degree perspective, enabling fans to see the action seamlessly.

“We are excited to partner with NBC Sports to bring a new look at replays to our fans,” said Charlotte Anderson, Dallas Cowboys executive vice president. “We are always striving to be on the cutting edge of technology and innovation.   Just as our center hung video board has changed the way our fans view the game, we believe that this ‘freeD’ technology will add a unique viewing dimension for our fans at every game.”

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