ATP Tennis to Get ‘freeD’ 360-Degree Treatment Courtesy of Gearhouse Broadcast, Replay Technologies
Published: Tuesday, March 11, 2014 - 1:28 pm

Gearhouse Broadcast, the longtime provider of facilities and crew to ATP Media for their production of the ATP Masters 1000 Series and the Barclays ATP World Tour Finals, has partnered with Replay Technologies to bring tennis fans unique new 360-degree viewing angles for the BNP Paribas Open in Indian Wells, CA. Gearhouse Broadcast provides all the facilities and crew to ATP Media. Gearhouse Broadcast tasked by ATP Media, has brought Replay Technologies’ freeD into the existing production model to enhance the coverage even further for a worldwide audience.

“We are delighted to be working with Replay Technologies and ATP Media to bring a fresh take on some great tennis action,” says John Newton, CEO Gravity Media Group, parent of Gearhouse Broadcast. “I really think that viewers will enjoy the different aspects of play that this system will highlight.”

For the first time ever, viewers will be able to get closer to the action through the use of the innovative freeD 360-degree replay shots. With 5K camera technology and the ability to switch positions instantly to get the best view of the shot itself, the freeD replay system will deliver incredibly crisp and definitive video quality to the viewing world.

“The proprietary freeD system has been used across many major international sports, including the Olympic Games, but making this new move to Tennis is very important for us,” says Oren Yogev, CEO, Replay Technologies. “To be working with experienced partners such as Gearhouse Broadcast and ATP Media is quite a milestone, and we are extremely excited about doing more together moving forward.”

The technology will be used for tennis coverage beginning this week at the Indian Wells 1000 Series tournament before being rolled out to further tournaments around the world – alongside other sports and applications that Gearhouse Broadcast is already working to develop.

freeD technology has already been deployed for YES Network’s New York Yankees baseball coverage, NBC Sports’ NFL Sunday Night Football, and for Turner Sports’ NBA All-Star weekend coverage.

“This is a world-first for tennis and we expect it to be a game changer in the way the sport is covered for broadcast,” says Steve Plasto, CEO ATP Media. “This will ultimately prove to be a fantastic viewing enhancement and further enhance the production values ATP Media delivers to its broadcast partners worldwide.”

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