Deluxe Selected to Enhance Cineplex Online Movie Store

Toronto-based Cineplex Entertainment is using Deluxe OnDemand as a key technology partner for the company’s video-on-demand service, the Cineplex Store.

D3, a unit of Deluxe Entertainment Services Group Inc., will provide access to a catalogue of more than 7,000 titles, with new content being added each month.

“The Cineplex Store is Canada’s one-stop shop for digital movie rentals and downloads,” said Pat Marshall, vice president, communications and investor relations, Cineplex Entertainment. “Deluxe OnDemand™ will help us deliver one of the widest selections of high-quality movie streaming to our customers’ devices.”

Cineplex—Canada’s leading theatrical exhibitor, operating 162 theaters with 1,638 screens and welcoming more than 77 million guests annually—has expanded into digital entertainment as the only cinema-based movie store to offer such a wide breadth of titles for online purchase and rental. Cineplex’s online subscribers can stream or download content to iOS, Android, Blackberry and Windows 8-supported devices.

“We are pleased to support Cineplex’s strategy of engaging customers at each stage of a movie’s life-cycle—from theatrical release to home and mobile entertainment,” said Todd Collart, senior vice president and general manager of Deluxe Digital Distribution.

Deluxe maintains the largest aggregated supply of high-bit-rate master source files, at up to 220Mbps. That results in a library of superior transcodes, which are optimized for streaming or download.