TV Globo, Cisco Make Beautiful Video Together

Cisco and TV Globo recently expanded their partnership to create an eye-popping 4K/ultraHD (UHD) ‘Future of Video’ internal demonstration during the World Cup, showcasing exclusively to Globo executives how the future live sports experiences could look and feel for viewers in the home.

A long time Cisco customer, TV Globo is encouraged by the opportunities that 4K/ultraHD video offers to redefine the user experience. This was the perfect event to show the amazing things that can be done with 4K/ultraHD and Cisco Videoscape to offer riveting experiences for the TV and beyond.

“Cisco shares our belief in the power of 4K/ultraHD video to extend our viewers’ engagement beyond the broadcast,” says Raymundo Barros, CTO, TV Globo. “Live sports coverage in 4K/ultraHD will change the way people think and feel about watching sports forever. Seeing is believing, and there is no turning back once you get hooked on 4K/ultraHD.”

Better than being there: The ultimate experience
Cisco used a wall-sized screen to display multiple statistics ranging from the main action in the field, such as fouls, yellow and red cards, team lineups, and player biographies. These were being generated in real time, running parallel to one side of the main broadcast screen that was showing the match, fully immersing the viewer in the game.

Synchronized, personalized, social: When a team scored a goal, the user could view three additional angles in real time, all perfectly synchronized with the main screen. Users can seamlessly interact with the TV screen using tablets, laptops and smartphones to serve as a remote, and to share real-time stats and comments with friends on social media (Twitter, Facebook, etc.), running parallel to the main screen.

A Visionary Partnership

Cisco and TV Globo have a long-standing partnership that has pushed the envelope in evolving traditional video experiences to include second screen, and now next generation experiences. The development and launch of a synchronized second screen video application for The Voice Brasil powered by Cisco’s Videoscape last year helped drive peak viewership, with 70% growth over the previous season. TV Globo is continuing its work with Cisco to experiment with the possibilities to define the future of live sports video experiences.

“4K/ultraHD is not just about more pixels,” says Charles Stucki, vice president and general manager, Service Provider Video Infrastructure, Cisco. “It involves more applications as part of the overall experience to enhance the picture. Utilizing a bigger screen, you are truly immersed and can lose yourself in the experience. It is better than being there, with a comfier seat. Cisco’s Videoscape TV services platform is well equipped to serve our customers on their journey to explore and rollout 4K/ultraHD services. We are proud of our work to showcase this with TV Globo in Brazil, and can’t wait to explore the possibilities for the 2016 Summer Olympic Games.”