The College Sports Video Summit continues to transform the college-video industry, with 550 attendees at the third-annual edition in Atlanta. The June 7-8 event brought together professionals from college and university athletic departments, academic divisions, conference offices, production companies, regional and national sports networks, and technology companies to help advance the creation, production, and distribution of college sports content.
The event kicked off with a keynote address by Chris Plonsky, women’s AD/senior associate AD, Athletics External Services, for the University of Texas. She traced the evolution of UT’s Longhorn Network, built in collaboration with ESPN and IMG and set to launch in August. Tuesday’s events closed with a ceremony announcing the winners of the 2011 College Sports Media Awards. The competition, presented by SVG and the National Association of Collegiate Directors of Athletics (NACDA), awards the nation’s best college sports videos produced by college athletics departments, college academic departments, and professional media companies.
On Wednesday, between track sessions, Tom Odjakjian, associate commissioner for the Big East Conference, delivered a luncheon keynote that brought the audience back together. During his address, Odjakjian reviewed some of the fascinating history of college sports video. The college sports vet marveled at the pace at which college sports video has moved forward and mused on what the future might look like five years down the road.
The 2011 College Sports Video Summit began on Tuesday, June 7 with a keynote address by Chris Plonsky, Women’s AD/Sr. Associate AD Athletics External Services, The University of Texas, and continued with three general sessions. The second day of the Summit featured three tracks of in-depth workshops:
Track 1: ROI Across the (Video) Board. Designed for schools with healthy video resources that are looking to increase ROI, this track reflects the challenges that video departments face as they look to increase revenue. Topics include building digital networks, creating content for tablet devices, working with marketing departments, and production safety for student workers.
Track 2: Getting Resourceful: Going Outside the Box to Improve Video Production. This track is designed for SIDs and video personnel at programs with more limited budgets who want to increase the value of their productions. Topics include building relationships with regional sports networks, working with on-campus academic programs, and creating electronic media guides.
Track 3: Sports Production Boot Camp. While buying the tools to create audio and video content may be easy, understanding how to produce compelling content is not. The CSVS Sports Production Boot Camp is designed to provide an overview of best practices for equipment operation and an understanding of production techniques, distribution options, and much more.
Chris Plonsky has spent more than 20 years at The University of Texas, the last nine as women’s athletics director. A former sports information director, Plonsky has served as UT’s liaison with multimedia rights holder IMG College, which, along with ESPN, is creating a dedicated TV network for UT’s sports and other campus content. The Longhorn Network is scheduled to launch in August, 2011. Plonsky and UT Athletics staff have spent nearly two decades working with IMG College, media partners, and production vendors to lay groundwork that led to negotiating the rights for such a network. UT views the Longhorn Network as the ultimate branding and communication vehicle for the University. In her keynote address, Plonsky will not only discuss UT’s approach and philosophy to content creation and control, but also how college professionals at every divisional level – from video coordinators to PR and marketing directors – can apply similar ideas to develop their own video production and communications/branding strategy.
Links
|
Title Sponsor
MVP Sponsors
Champion Sponsors
All-Star Sponsors
Exhibiting Sponsors
