College Sports Video Summit Recap

The fourth-annual College Sports Video Summit (CSVS) kicked off with an inside look at one of the most unusual cable launches in television history. More than 500 college sports-video professionals gathered at the Westin Peachtree Plaza Hotel in Atlanta for the keynote speech by Pac-12 Enterprises President Gary Stevenson.

In less than a year, Stevenson and his team have laid the groundwork for seven television networks, a digital platform, and a TV Everywhere strategy, which will all go live when the company debuts prior to the start of the next academic year.

CSVS aims to take the college video marketplace to the next level. While rights fees continue to explode on the national scene, so do a wealth of broadcast opportunities on even the smallest of campuses.

CSVS 2012 is a top professional-development and networking conference that specializes in bringing together the brightest minds in college video with the innovative technology companies of today. CSVS is where technology enables opportunity, at all levels of video production – even on a shoestring budget. It’s where inspiration meets monetization, and institutions learn to increase the value of their college sports content.

Program at a Glance

Wednesday, June 6, 2012
12:30 p.m.    Keynote Address: Gary Stevenson, President, Pac-12 Enterprises

1 p.m.   The State of College Sports Programming

2:15 p.m.   Winning Ways in Building Your Broadcast Facility

3 p.m.   On The Road Again: The Latest Trends in Remote Production

4:15 p.m.   Multi-Platform Sponsorship: What Are the Biggest Brands Looking For?

5 p.m.  College Sports Media Awards Ceremony

Thursday, June 7, 2012
9:15 a.m.   Keynote Speaker: Carolyn Peck, Basketball Analyst, ESPN

9:45 a.m.  Sports On The Go: Serving the Mobile Fan.

11 a.m. Workshop Tracks, Part One
Track 1 – From Features to Graphics to Replay – Masters of Video Board Production
Track 2 – Show Me The Money – Major Success Stories
Track 3 – Case Study: Broadcasting HD Over IP

12 p.m.  Lunch

1:15 p.m.   Workshop Tracks, Part Two
Track 1 – Generation Next: Student to Professional – How to Make the Leap
Track 2 – From Classroom to Editing Room – Case Studies on Best Practices
Track 3 – Video Without Borders – Best Practices in Digital Production

2:30 p.m.   Workshop Tracks, Part Three
Track 1 – Producers and Directors Forum – The Story Tellers
Track 2 – Sponsorship – Maximizing Your Inventory
Track 3 – Case Study: Video and Social Media – March Madness Live

Keynote Speakers

Wednesday: Gary Stevenson, President, Pac-12 Enterprises

Gary Stevenson, an innovator in sports marketing and media strategies, brought his renowned vision and entrepreneurial spirit to collegiate athletics when he was named President of Pac-12 Enterprises in August 2011. As the head of the Pac-12’s new venture, Stevenson is tasked with creating and overseeing a diversified and integrated media and content company, including the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties, which will handle all sponsorship, licensing and event management for the Conference. He is also be responsible for creating and executing a strategy to extend Pac-12 programming to international audiences, where the Conference already enjoys wide recognition for the quality of its athletic competition and for the prestige of its member universities’ academic and research programs. For more than 30 years, Stevenson has generated tangible value for corporate sponsors, sports property owners, athletes, and media franchises. Much of his impact has been felt through the company he created in 1997, OnSport. Stevenson remained its sole owner until 2007, when he sold the company to the Wasserman Media Group.

Thursday: Carolyn Peck, Basketball Analyst, ESPN

Carolyn Peck originally joined ESPN in 2001 as a basketball analyst for both college and professional, including men’s and women’s college basketball, NBA and WNBA. In her role, she contributes to studio shows and games across ESPN, ESPN2, ESPNU and ESPNEWS. Peck has contributed as a game and studio analyst for ESPN’s coverage of the WNBA and the women’s college basketball regular-seasons and the NCAA women’s basketball tournament. One of the most accomplished figures in women’s basketball, Peck returned to ESPN after five seasons as head coach at the University of Florida, where she orchestrated the greatest one-season turnaround in program history (2003-2004). Prior to taking the helm at Florida, Peck was the head coach of the former WNBA franchise Orlando Miracle for three seasons (1999-2001), a stint that included a trip to the 2000 WNBA playoffs. Right before joining the professional ranks as a coach, Peck won the 1999 NCAA Women’s Basketball Championship as head coach of the Purdue Boilermakers, becoming the first African-American coach in women’s basketball to do so, while also earning many Coach of the Year honors.

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