The keynote speaker at the 2010 League Technology Summit, Eric Shanks was named FOX Sports president in June 2010. At age 38, Mr. Shanks is believed to be the youngest president of a broadcast network sports division ever.
Mr. Shanks is the third president of FOX Sports since its inception in December 1993, succeeding FOX Sports Media Group Chairman & CEO David Hill and FOX Sports Media Group Vice Chairman Ed Goren. Having joined FOX Sports in 1994 as a broadcast associate, his appointment is the very definition of the American corporate success story. Mr. Shanks, a six-time Emmy Award-winner and a member of the Sports Business Journal’s prestigious “40 Under 40” Hall of Fame, assumes the day-to-day responsibilities of the FOX Sports broadcast network. He oversees programming, production, field and studio operations, marketing, promotion, communications, business and legal affairs for America’s top-rated network sports division the last 13 years.
Mr. Shanks served as executive vice president of DIRECTV Entertainment since 2006, overseeing business activities related to the development of DIRECTV’s original entertainment, interactive programming and advertising sales. In addition, he was also responsible for the DIRECTV Sports Networks business unit comprised of regional sports networks in Seattle, Denver and Pittsburgh. In his role, Mr. Shanks developed innovative content and services that were compelling and distinct. His advances include the launch of DIRECTV on DEMAND; The 101 Network, which among other programs features the Dan Patrick Show; DIRECTV’s exclusive NASCAR package; the addition of the NFL RedZone feature to DIRECTV’s exclusive NFL SUNDAY TICKET package; and its recently announced 3D programming initiative. In 2006, Mr. Shanks formed DIRECTV’s first in-house advertising sales team. He joined DIRECTV in 2004 as senior vice president of Advanced Services and Content responsible for business activities related to the development of DIRECTV receivers and advanced services such as digital video recording, interactive television and high-definition television.
Prior to joining DIRECTV, Mr. Shanks served as a producer at FOX Sports and as vice president of Enhanced Programming for FOX Television Networks. His accomplishments there include producing NFL Europe coverage and FSN’s THE BEST DAMN SPORTS SHOW PERIOD, as well as launching Sky Sport 1 and 2 for the Sky Italia platform in Italy.
Mr. Shanks joined FOX SPORTS in 1994, the network’s inaugural NFL season. He also served on production crews for FOX Sports’ coverage of the NHL and MLB. Mr. Shanks helped develop the FOXTrax “glowing puck” and yellow first down line that is a staple of today’s televised football. He began his sports television career as a broadcast associate at CBS Sports in 1993.