Tom is a 20-year veteran of television and digital programming, production, and marketing. He began his career at MTV Networks in marketing and promotions, driving the VH1 network’s distribution efforts. Along the way, he developed local market sponsorship programs for both radio and cable, managed promotional and marketing efforts for many of the networks’ top talent, shows, and events, and helped launch the pilot program for the highly successful “Save The Music” initiative.
While at VH1, he developed a lucrative event-based programming strategy, created properties, and managed the execution of “Rock Across America,” “Fairway to Heaven,” “Lift Ticket to Ride,” and “Divas.” He also spearheaded the “Pop Up Video” sports crossover in-stadium video program with the New York Giants, New York Yankees, New York Knicks, and the NHL All-Star Game in Tampa.
Tom changed career direction and entered the digital (dot com) space in late 1999 early 2000 at StreamSearch.com, an industry leader in audio and video content aggregation, search, and distribution, where he led both marketing and music industry business development areas. Subsequently, he consulted on various start-up companies in software and product development before landing at CSTV in 2005 (CSTV was renamed CBS College Sports Network in 2008).
Working with more than 100 athletic departments, conferences, and the NCAA, Tom developed the All Access subscription streaming business for CBSC. He also worked to bridge the gap between the TV and digital businesses, and co-created the award-winning Road Trip franchise, which pioneered new digital production methods for remote video features.
His other responsibilities included building a syndication network to promote CBSC’s on-air programming and delivering highlights from partner schools and conferences to various outlets like USA Today, CBS Radio, You Tube, CBSSports.com, Yahoo, and AOL. He is currently President of Think Manhattan, Inc., a media consulting company.
Tom received his B.A. in history from Boston College.