George Greenberg serves as Executive Vice President, Programming and Production for FOX Sports. In this role, which he assumed in 2003, Greenberg identifies new talent, reviews broadcasts, designs graphics, sets, music, controls quality in post-production, and generally oversees the FOX Sports brand. He also works to recognize and develop new revenue streams and looks to maximize creative opportunities between FOX Sports and News Corp.’s wide array of media and digital platforms.
In addition, Greenberg oversees program development for FOX Sports Media Group which includes Speed, Fuel, FOX Soccer Channel, and FOX Sports Deportes.
Greenberg previously was responsible for national programming, scheduling, event production and developing original programs for Fox Sports Net from 2001-2008. A 16-time Emmy Award winner, he was also executive producer of FSN’s Best Damn Sports Show Period, FSN’s established documentary series Beyond the Glory and all studio programming, as well as the network’s national news presence.
Prior to joining Fox Sports Net, Greenberg served as Executive Vice President, Marketing, FOX Broadcasting Company, from February 1997 to December 2000. He also helped launch FOX Sports in May 1994 as Senior Vice President and Creative Director for the division.
Greenberg has been with FOX Sports for 17 years, during which time he served as head of marketing for the FOX Entertainment Group. He directed all marketing efforts for Fox Broadcasting Co., including on-air Promotion and on-air operations, affiliate and national promotion, national media and print advertising, FOX’s Internet site FOXWORLD and corporate creative services as well as entertainment publicity and corporate communications. He also is involved in the development and implementation of cross-platform marketing strategies involving all of the various FOX divisions to market the network’s core primetime, late-night, theatrical, specials, and long-form programming.
Greenberg segued to the entertainment network from FOX Sports, where he was jointly responsible for conceptualizing the new FOX division’s market identity and overall branding. As such, he headed the creative team that launched FOX Sports’ innovative on-air campaigns, graphic look, studio sets, and theme music. He also helped develop FOX Sports’ NFL, NHL, and MLB on-air promotional campaigns.
He joined FOX Sports after serving as producer/director for ABC Sports for seven years. During his tenure there, Greenberg worked on the 1984 Sarajevo Olympic Winter Games, the 1984 Olympic Summer Games in Los Angeles, and the 1988 Olympic Winter Games in Calgary, serving as segment producer for the network’s late-night Olympic shows. He also served as the studio director for Wide World of Sports as well as College Football Today. His career highlights include producing the World Weightlifting Championships, directing the 1991-92 Ironman Triathlon, and directing gymnastics at the Pan American Games in 1992.
From 1984 to 1987, he was Director of Advertising and Promotion, ABC Sports, where he created the Hank Williams “All My Rowdy Friends Are Here for Monday Night” campaign, which is currently still in use.
At ABC, he garnered nine Emmy Awards, including four for on-air promotion and five for producing and directing at ABC Sports. Since joining FOX, Greenberg has won three additional Emmys.
He began his career in 1976 at WCIX-TV in Miami, FL, after receiving his Bachelor of Arts degree in Psychology from Syracuse University. A native of New York, Greenberg and his family currently reside in Los Angeles.