A master storyteller and legendary sports executive, Ross Greenburg recently created Ross Greenburg Productions after a 33-year career at HBO. He served as Senior Vice President and Executive Producer of HBO Sports from 1985-2000, and then President of HBO Sports from 2000- 2011. As of the most innovative Producers in television history, the 51-time Sports Emmy Award Winner drove HBO Sports to new heights, shepparding a groundbreaking line of HBO documentaries and introducing revolutionary studio programming like Real Sports with Bryant Gumbel and On the Record with Bob Costas.
In November of 2011, Ross Greenburg Productions announced programming and production deals with the NBC Sports Group and the NHL. Ross Greenburg will produce three documentaries for the NBC Sports Network and the Golf Channel, and will also be the Executive Producer of a new series Costas Tonight. This series will reunite Greenburg will acclaimed host Bob Costas for a series of interview shows and four special editions of the program in a live town hall setting.
For the NHL, Greenburg will oversee the establishment of NHL Original Productions, a new production entity that will create NHL related content for distribution on various networks. The first documentary is slated to be NHL 36 on NBC Sports Network.
Greenburg has won more than 85 major television sports awards including eight Peabody Awards, 51 Sports EmmyAwards, 21 Cable ACE awards, 12 Cine Golden Eagles Awards, and five Monitor Awards from the Video Tape Production Association.
In 1995, Greenburg created Real Sports with Bryant Gumbel, which established itself as the leading sports journalism program on television. In December of 2005, the show was recognized with an Alfred I. duPont Award for Broadcast Journalism. It marked the first time a sports program had been presented a duPont Award. In 2001 Greenburg brought Bob Costas to HBO, and launched On the Record with Bob Costas, which transitioned to Costas Now, with host Bob Costas receiving multiple Emmys and critical acclaim.
To a large degree, Greenburg redefined and reinvigorated the genre of sports documentaries. Greenburg’s unique storytelling work includes the 1991 and 1992 Emmy and Peabody Award-winning documentaries When It Was a Game and When It Was a Game II about the Golden Age of baseball; the EmmyAward-winning documentary Arthur Ashe: Citizen of the World; the acclaimed documentaries on the lives of Sonny Liston, Joe DiMaggio, Babe Ruth, Howard Cosell, Sugar Ray Robinson, Joe Louis, and Magic Johnson & Larry Bird; and the groundbreaking films Dare to Compete: The Struggle of Women in Sports, Do You Believe in Miracles: The Story of the 1980 U.S. Hockey Team, and Dare to Dream: The Story of the U.S. Women’s Soccer Team. In 1999, HBO Sports was honored with a prestigious Peabody Award for its “consistently superb series of documentaries.”
Greenburg also nurtured the 2003 Emmy-winning Curse of the Bambino; the 2004 Emmy-winning Nine Innings From Ground Zero; 2006’s Wait ‘Til Next Year: The Saga of the Chicago Cubs; and 2009’s Ted Williams.HBO also won four straight Sports Emmy Awards for “Outstanding Sports Documentary” between 2007 and 2010, with “The Ghosts of Flatbush”, Breaking The Huddle: The Integration of College Football, Assault in the Ring, and Lombardi.
Greenburg has also served as executive producer for the Billy Crystal-directed baseball movie 61* (2001) and Miracle (2004), inspired by the gold-medal-winning 1980 U.S. Olympic hockey team.
The first-ever sports reality series was developed at HBO with Greenburg and his team joining forces with NFL FILMS to produce Hard Knocks: Training Camp with the Baltimore Ravens in 2001. The high-profile New York Jets were featured in the 2010 edition.
Under Greenburg’s leadership, HBO co-produced the mega pay-per-view June 2002 showdown between Lennox Lewis and Mike Tyson. In May of 2007, the highest grossing PPV event in history took place on Greenburg’s watch: the superfight between Oscar de la Hoya and Floyd Mayweather that generated 2.4 million buys and $137 million in revenue. In addition, HBO introduced the all-access reality series De La Hoya/Mayweather 24/7. The 24/7 franchises earned 14 Sports Emmy Awards in its first four years and has received national acclaim for its production values.
Determined to expand the 24/7 franchise, Greenburg went on to introduce 24/7 Jimmie Johnson: Race to Daytona and 24/7 Penguins/Capitals: Road To The NHL Winter Classic in 2010.
Prior to joining HBO in 1978, Greenburg worked at ABC Sports in New York City. He holds a BA in political science from Brown University in Providence, RI.