World Series of Poker Highlights to Appear on V CAST from Verizon Wireless

Harrah’s announced
that video content from the 2007 World Series of Poker will appear exclusively
on V CAST from Verizon Wireless.

“Delivering
our content through V CAST is an important part of our global distribution
strategy,” said Craig Abrahams, director of broadcasting and new media for
the World Series of Poker. “This is the second year that Verizon Wireless
has carried World Series of Poker content and we appreciate their making this
event available to millions of Verizon Wireless’ customers.”

Two World
Series of Poker videos are being broadcast daily on V CAST in the Sports
channel. The video will include action from the World Series of Poker tournament
floor, interviews with top poker professionals and updates on current leaders.
Content is provided courtesy of Bluff Media.

“We
set out in our relationship with Harrah’s to provide fans of the World Series
of Poker with the most authentic experience available for the mobile
phone,” said Robin Chan, director, entertainment programming for Verizon
Wireless. “We are very excited to distribute rich World Series of Poker
content for the second year in a row.”

To get V
CAST, Verizon Wireless customers can equip their V CAST-enabled phones by
adding a V CAST VPak subscription to their Verizon Wireless calling plan. The
$15 monthly subscription includes unlimited basic video, including video from
all 55 bracelet events at the 2007 World Series of Poker, but application
download fees apply for 3D games and premium video. There are no airtime
charges to download, stream or watch V CAST Video.

In
addition to V CAST, daily video updates and over 10 bracelet events from the
World Series of Poker will also be broadcast exclusively on http://www.worldseriesofpoker.com.
The final table of the Main Event will be broadcast live on pay-per-view and on
ESPN for the second time.

The 2007
World Series of Poker Presented by
Milwaukee’s
Best Light, the world’s richest sporting event, began on June 1 at the Rio
All-Suite Hotel & Casino in

Las
Vegas.