ESPN Chaos Run Featured in NHL Blast on Roblox Beginning June 8

ESPN has teamed up with the NHL to launch a new game within NHL Blast on Roblox. This year, ESPN introduces ESPN Chaos Run, which combines an obstacle course race with hockey gameplay skills. Players can play for free and earn limited time UGC (user generated content) items for their avatar.

Beginning June 8, fans will see inserts and drop-ins featuring a QR code that leads directly to the game or the Roblox download page. Fans can also find it at NHL.com/Blast. NHL Blast serves as a central metaverse hub for the global hockey community to connect around their love for the sport, express their fandom and draw new fans in with ongoing content updates. The experience reimagines the game of hockey by matching up teams of five to compete in thrilling games and score as many points as possible across fantastical, obstacle-filled environments.

NHL Blast stats since April 2023 launch:

• Visits: 20.5 million as of today, which is the most of any branded sports experience on Roblox since NHL Blast launched.
• Playtime: Greater than 1.5 million hours
•  Unique Users: 6.1 million
• The NHL Blast experience has also added players from more than 200 countries

With NHL Blast on Roblox, the NHL has continuously introduced live service updates since the April 2023 launch to keep the experience fresh with new challenges and features aimed at engaging the younger audience on Roblox. For example, at the start of the 23-24 NHL season, the NHL launched a new 1v1 shootout mini-game and has been making numerous smaller updates since the NHL Blast launch to keep the Roblox community engaged (i.e., adding a Viking Themed Map inside NHL Blast and a digital item giveaway that corresponded with 2023 NHL Global Series Sweden presented by Fastenal).