Vertical Horizon: A 9:16 Social Video Content Production Masterclass
Leaders from HBS, Sky Sport, and Little Dot Sport break down the challenges of vertical video
Story Highlights
Traditionalists furrow their brows at video in a vertical format. There’s no denying, however, that as more video consumption goes mobile and social media platforms fortify their position as a default delivery method for viewers, posting content in a 9:16 configuration is essential.
In this exclusive panel discussion, producers and agencies showcase their work and share best practices in producing live and on-demand content for mobile: outlining what works, and what doesn’t, and providing the secret to ensuring broadcasters and ‘Generation TikTok’ alike are engaged.
This discussion includes:
- Tim Stott, HBS, Executive Producer Digital
- Katie Matthews, Little Dot Sport, Partnerships Director
- Alexander Mölders, Sky Sport, Director of Concepts & Performance
This session was hosted at SVG Europe’s Create Share Engage event in London on May 23 and was moderated by Will Strauss, Editor, SVG Europe.
Watch Now on SVG PLAY:
