Atlanta Hawks, State Farm Arena Work Together to Create XR Experience for Fans

The Atlanta Hawks and State Farm Arena have announced a multi-year partnership to create entertaining immersive experiences and functional utilities for fans visiting the venue in Atlanta.

Through a collaboration with Quintar, who is now the Official XR Platform of the Atlanta Hawks and State Farm Arena, the goal is to develop XR experiences in three key areas: In-game features like basketball shot heatmaps, player cards data, and matchups; gamification experiences like contests and interactive components for partners; and functional utilities like finding the closest concession stand, security location, or parking. All of them designed to create the most entertaining and purposeful experience for fans attending events at State Farm Arena.

“We are thrilled to partner with Quintar to build experiences for the next generation of fans with a focus on tailored gameday experiences and interactive digital content,” says the Hawks and State Farm Arena’s Executive Vice President, Chief Technology & Innovations Officer Kim Rometo. “Quintar’s platform will allow State Farm Arena to become a canvas on which fans can explore and engage.”

Quintar’s Q.reality platform combines its patented Spatial VPS and Spatial Video technology to create accurate, dynamic XR content and give content creators and rights holders the ability to deliver personalized, interactive experiences for fans on mobile phones, TVs, and XR wearables at the venue or in their own living room.

“Our partnership with the Atlanta Hawks and State Farm Arena, known for creating first-of-its-kind amazing venue experiences, is going to bring even more innovative value to their fans with Quintar’s patented spatial XR technology,” says Buddy Scott, Quintar’s Senior Vice President of Platform Products and Experiences.

Quintar is also the Official Mobile AR & XR Development Partner for the PGA TOUR, where they developed and launched the TOUR AR experience inside the PGA TOUR flagship mobile apps, creating compelling live action AR content layers for fans watching their favorite players from the rope lines.